Marketing

Product Concept:

Product Concept Development is a critical initial step in the marketing and product development matrix.

AA&T develops product concepts/prototypes congruent with the client's corporate goals and utilizes established methodology to evaluate that new concept in the current market or in new and developing markets.

AA&T evaluates the concept during the pre-commercialization stage of a new product and applies the data to help develop and ensure the desired performance objectives are met.

Key Benefits:

• Enhances the potential for new product success by knowing the market potential, appeal, and position for each product.
  
  
• Provides information on key product attributes
  
  
• Provides information on intent to purchase, end user, and purpose of use.
  
  
• Avoids spending time developing a product with no end market or with the wrong timing
  
  
• Determines product concepts strengths and weaknesses to develop an effective marketing strategy
  
  
• Provides information for developing the product and advertising support