Marketing

Marketing Research:

AA&T provides qualitative (focus groups), quantitative, and secondary information for product concept, product development, and packaging studies. This information includes product category, potential channels of distribution, and competitive analysis for:

• Product Concept Testing
• "Me too" Products Testing
• Improved Products Testing
• Category Extension Product Testing
• New and "Never Before" Product Testing
• Packaging development testing

Key Benefits:

• One stop product development and marketing research
  
  
• Information available regarding customer/consumer needs and wants
  
  
• Potential market opportunities/positioning opportunities and strategies uncovered
  
  
• Reduces risk in marketing decision making
  
  
• Increases competitive advantage from identification of competitive strengths and weaknesses, along with pricing and margin information
  
  
• Information available for developing the product and package along with its promotion and advertising support
  
  
• Information available during aggregate planning to achieve strategy development and corporate growth
  
  
• Aggregate category market status