Marketing

Packaging Design and Development:

Whether developing a new product, a “me too” product, or rejuvenating an existing product, the product’s package and design must make an awareness statement in the market segment. The package design must also protect and display the product.

AA&T evaluates packaging criteria utilizing engineering studies, focus groups, etc. to determine package appeal, size, and functionality.

AA&T also tests the selected package to verify that the new product design stands out above the competition.

• Initial review of packaging concept, market, technology, and regulatory requirements
• Review package engineering design for product protection
• Optimize packaging size and packages per case per pallet
• Design and develop prototype packages
• Perform qualitative analysis (focus group) and review results
• Recommend new package design and/or packaging modifications
• Develop packaging art work
• Print packages

Key Benefits:

• Increases market/consumer awareness from new, outstanding packaging design
  
  
• Significantly increases revenue as a result of improved awareness and purchase
  
  
• New life given to an existing product’s sales through a new, preferred, package redesign
  
  
• Less expensive to extend an existing product’s life cycle than to introduce a new product into the market
  
  
• Improves package and protects product integrity